Having set up a web-based sports magazine, you need to market it diligently. It is extremely difficult for a web-based sports magazine to be successful without marketing. For one, if a web-based sports magazine is not well marketed, it won’t have a huge audience. And secondly, if a web-based sports magazine is not well marketed, it won’t have many people seeking to advertise in it. This therefore means, by inference, that marketing a web-based sports magazine is based on two objectives. The first objective is to ensure that the magazine gets many readers. And second objective is to ensure that the magazine gets many people to advertise on it.
There are several things you can do, in order to get a huge audience for a web-based sports magazine. Firstly, you need to get people to just know that the magazine exists. To this end, you may need to launch an advertising campaign, aimed at simply getting people to know that the magazine exists. You could even put up billboards on major highways or buy ad spot in popular print media publications, inviting people to read your web-based sports magazine. Remember, the most important thing is to first get an audience for the magazine. Once you have the audience, you should have a fairly easy time selling it (the audience) to advertisers.
On the other hand, if you want to get people to advertise on the web-based sports magazine, there are several things you’d need to do. You can simply enroll the web-based sports magazine for a pay per click advertising program. Then the administrators of the PPC advertising program (for instance, Google Adsense) would take it upon themselves to find advertisers on your behalf. Or you can decide to call people who may be interested in advertising in the magazine directly, and trying to persuade them to buy ad spots there. You can even go as far as buying ads on print media, inviting interested people to advertise on your web-based sports magazine… The most important thing here is to try out various things, in order to ultimately figure out what really works when it comes to getting people to advertise on your web-based sports magazine.