Having started to publish a sports magazine, the next big challenge for you will be that of popularizing the magazine. If you manage to make your sports magazine popular, you will be able to sell more copies of it. That would translate into more revenues and ultimately, more profit. Furthermore, if you manage to popularize your sports magazine, advertisers will be attracted to it. Advertisers will be keen on reaching the huge audience that is the sports magazine readership. This would potentially translate into greater advertising revenues. You may eventually get to a point where you get more money from advertising than you would be getting from sales. Seeing the benefits of popularizing a sports magazine, the next question that arises is as to how you can go about it: that is, how you can popularize a sports magazine. That is the question we will be attempting to answer now.
Creating worthwhile content for the magazine
This is the main thing you need to do, if you want your sports magazine to be popular. There are two key steps you need to take here. The first step is that of undertaking research, to understand the types of sports-related content people are interested in. The second step is that of consistently delivering such content through your sports magazine. Only then will the people develop a liking for the magazine: ultimately leading to its popularity.
Ensuring that the magazine is well distributed
The objective is to ensure that the magazine is available at all potential points of purchase. Only then will people be in a position to buy it in huge numbers (which is one of the measures of popularity). You therefore need to work very hard, to establish and to maintain a good distribution network for your sports magazine.
Hiring competent people to manage the sports magazine
If you are to be in a position to deliver worthwhile content consistently, you need to have competent people running the magazine. Similarly, if you are to ensure that the magazine is consistently well distributed, you need to have competent people running the magazine. So you need to hire the best people to run the magazine. Then you need to take good care of them. If, for instance, you are paying them through the Securitas payroll system, you need to be visiting the payroll portal, at www.securitasepay.com and depositing their paychecks in good time. You need to avoid a situation where your magazine staff visit the Securitas Epay portal, only to find their paychecks missing – leading to disappointment. You have to understand that it is the staff who will ultimately determine the success of the sports magazine.