Collecting Sports TV Viewer Feedback

Having established a sports TV channel, you will need to have a mechanism for collecting feedback from viewers. That is the only way in which you can get to know whether the viewers are satisfied with what you are offering them. That is also the only way in which you can get to know what the viewers really want, in terms of programming content. Some of the specific ways in which you can collect sports TV viewer feedback include: Through the phone: this is where you set up a phone number that the viewers can call, to give their feedback to the TV channel’s management. So the idea would be ...

How to Protect Your Sports TV Channel from Lawsuits

Media houses are prone to lawsuits. Every once in a while, we come across reports of some media house that is being sued for one reason or another. Most of the cases revolve around libel: where someone claims that a media house defamed him, and that he has to be compensated. But we also have cases where media houses are sued for wrongful dismissal of employees, trespass… and all sorts of other issues. Therefore, while setting up a sports TV channel, you need to be aware of the fact that you could face lawsuits if you don’t do things properly. Even if you do things properly, you could still face ...

How to Advertise on a Sports TV Channel

There are scenarios where you may find yourself being keen to advertise on sports TV channels. If, for instance, you are a vendor of sports equipment, it makes a lot of sense for you to advertise your wares on sports TV channels. Or if you have just built a new private stadium, and you want people to know about it (so that they can start using it at a fee), it would make a lot of sense to advertise on sports TV channels. We also see things that are totally unrelated to sports being nonetheless advertised on sports TV channels. For instance, telecommunication networks, food manufacturing companies and even pharmaceutical ...

Showing Live Matches on Your Sports TV Channel

One of the ways in which you can popularize your sports TV channel is by showing live matches on it. To be sure, showing live matches is likely to be a costly affair. Yet it can also improve your sports TV channel ratings significantly. And with time, the better ratings are likely to translate into better revenues for the sports TV channel. Keep it in mind that people typically watch sports TV channels in search of two things: sports news and live matches. By going to the extent of showing live matches, you will be meeting your viewers’ expectations fully. And with time, they may come to regard your sports ...

Recruiting Anchors for a Sports TV Channel

Having set up a sports TV channel, you will find yourself having to recruit anchors from time to time. Right at the outset, you will have to recruit some anchors, to get the sports TV channel going. Then as time goes on, some of the anchors you started with will leave the channel – forcing you to recruit others to replace them. Furthermore, as time goes on, and as the sports TV channel grows, you will find yourself being forced to hire more anchors to support the growth. So the question we are attempting to answer today is the one on how you should go about the recruitment. Things you ...

How to Acquire a License for Your Sports TV Channel

One of the key challenges you are likely to encounter, while trying to set up a sports TV channel is that of acquiring a license. In almost all parts of the world, you need some sort of license to set up a broadcasting channel. And for you to acquire that sort of license, you typically have to fulfill some requirements. In today’s article, we will be dealing with two questions, related to the acquiring of a license for your sports TV channel. One of those is the question as to what you need to have, in order to be granted a license for a sports TV channel. The other one ...

Acquiring Broadcasting Equipment for a Sports TV Channel

For you to be able to set up a sports TV channel, you will need to acquire broadcasting equipment. This is the equipment that you would deploy in and around the sports TV channel studios, in order to be able to broadcast successfully. Granted, digital TV broadcasting technology has made it possible for people to set up TV channels without having to invest in lots of equipment. Gone are the days when TV stations had to generate content, and then proceed to transmit it using their own equipment. In this era of digital TV, all that TV stations have to do is generate the content — and then hand it ...

How to Make Money From a Sports TV Channel

Recently, I had a conversation with a friend of mine, who is a local media mogul. He was seeking my insights on how to make money from a sports TV channel. He has just set up a sports TV channel, and it is becoming very popular. So he was seeking for advice on how he would be able to make money from the channel, so as to make it self-sustaining. He explained that, presently, he is financing the channel from his own pocket – using his own money. So he was looking for ways to make it self-sustaining. I went on to give him three options, in terms of ways ...