For you to be able to set up a sports TV channel, you will need to acquire broadcasting equipment. This is the equipment that you would deploy in and around the sports TV channel studios, in order to be able to broadcast successfully. Granted, digital TV broadcasting technology has made it possible for people to set up TV channels without having to invest in lots of equipment. Gone are the days when TV stations had to generate content, and then proceed to transmit it using their own equipment. In this era of digital TV, all that TV stations have to do is generate the content — and then hand it over to the digital signal carriers. The digital signal carriers then broadcast it to the world, meaning that a person who is starting a sports TV channel doesn’t have to put a lot of money into the purchase of signal transmission equipment. He only (largely) has to worry about signal generation equipment – which, for the most part, is the equipment that is installed in the station’s studio.
The process of acquiring the broadcasting equipment for a sports TV channel entails:
- Putting together the money you need to buy the equipment: as we have noted, the cost of acquiring TV broadcasting equipment has fallen with the advent of digital TV broadcast technology. But that doesn’t mean that it has become very cheap. It definitely hasn’t fallen to a level where you can buy it using, say, your Walmart paychecks. If you doubt this statement, just go to the Walmartone login page, and sign in to your Walmartone account at Walmartone.com. Then check your paystubs and you will, in all probability, find that your earnings are in terms of hundreds of bucks. Yet TV broadcasting equipment — even in the era of digital TV broadcasts — costs tens (and sometimes hundreds) of thousands of bucks. So this means that most people have to take loans, or put money from equity investors together, to be able to afford the TV broadcasting equipment.
- Identifying a vendor to buy the equipment from: this may be just a matter of talking to other people who are already running TV channels, or searching online, to identify a vendor from whom you can buy the equipment.
- Ordering for the equipment: once you have identified a suitable vendor, the next step is to make an order for the equipment you need. You may be required to pay for it at this step.
- Waiting for the ordered broadcasting equipment to be delivered: having ordered for TV broadcast equipment, and paid for it, the next step is simply to bid your time, as you wait for it to be delivered.
- Installing the broadcasting equipment: when the TV broadcast equipment arrives, the next step will be that of installing it. The installation can be challenging at times, to the extent that you may need to have the manufacturer of the equipment send some technical people to help you get it right.